Podcast launch school

Interested in starting a podcast, but you have no freakin’ idea where to start?


  • Determine your target audience and make sure that matches your goals
  • How to use a podcast in a hyper-niche to make more and work less
  • The exact structures for solo shows, interview shows, and more
  • How to stand out, when there are already podcasts in your space
  • Do the practical set-up, recording, and posting of your podcast
  • Attract your perfect guests to build a following quickly
  • Create a plan for monetizing the podcast through sponsors, affiliate links, or selling services
  • Create a 12 month plan for marketing and growing the podcast


1. Identifying the Best Audience
2. Tools and Tech Recommendations
3. Setting up an Email Course
4. How to Stay Organized
5. Recording Tips
6. Solo Shows: Pillars of Your Podcast
7. Expert Shows and Interview Techniques
8. How to Use Calendly and Zencastr
9. Consulting Shows
10. Finding Podcast Sponsors
11. Picking Music

12. Editing the Show
13. Hosting and How to Upload
14. Creating Show Notes That Rank
15. How to Use Amazon Affiliate Links
16. Podcast Cover Art Best Practices
17. How to Submit Your Feed
18. Review Day
19. Marketing in Your First Six Weeks
20. Most Important Data Points
21. Where to Find Inspiration
22. Monetizing Your Podcast

Featured On

Clay Cockrell, Online Counselling Podcast

“The first thing Joe gave me was the sense of possibility. I never even thought about doing a podcast and barely knew what one was. But when he explained it – it just made sense. He then made it ‘doable’. Step by step – ‘Go to this site to get your music, call this person to get an interview, download this free software to record it – go here to upload it to iTunes, etc.’ I went from being a complete novice to now I’m the guy with 60 episodes and 100,000 downloads. And I’ve gotten to interview all the leaders in my field and build amazing relationships.

About your professor

Joe Sanok has the #1 podcast for private practice, is a TEDx speaker, and has won the Best Therapist Podcast in 2017 and 2018. Joe has launched three podcasts and has over two million downloads. He’s been a guest and interviewed Daniel Pink, Pat Fynn, John Lee Dumas, Jaime Masters, and other business legends.

Podcasting has changed his life.

Joe Sanok
Hyper-Niche Consultant + Podcaster